How High Quality Images Affect Your Site’s Search Engine Optimization
A high quality image is generally more engaging and otherwise beneficial for your SEO ranking. Google likes sites that make people happy and as a general rule, business owners want to make Google like their site, so if you make the information on your site useful and support it with high quality optimized images, you’re on the right track. What are some SEO friendly characteristics of photography?
FAQ: Why is it Important for a Photographer to Be Familiar with the Specs of My Brand Identity?
When you work with me, I ask you to fill out our pre-production questionnaire after your photoshoot design booking is finalized. You may wonder why some of the questions we ask are important for a photographer to have answers to. This is completely understandable. Allow me to explain.
Keep it in Context: A Photo Styling Philosophy
There are plenty of times when the packaging should be included, but sometimes it just doesn’t work. Level up your visual content marketing with critical thinking.
Anti Branding, Content Marketing, and the Importance of a Strong Visual Voice
A brand identity is not just a logo. I can’t stress this enough. A hefty amount branding actually comes from visual voice and developing a coherent visual voice is often not given the attention that it should have.
August Studio Notes
This year, I powered through some growing pains and got set up with a brand new studio management system that’s finally settling into place. There are lots of changes coming and I hope you LOVE it!
What is Faceless Marketing & Why Does it Work?
In the grand scheme of marketing trends, we all know “authentic” is the key word of century. Millennials and (especially) Gen Z are more likely to buy a product from a brand that feels genuine in their marketing. There are lots of ways to go about this. But today, I’m writing about faceless marketing.
My Clients Rock
I LOVE my clients! You guys are truly the best. In case you’re wondering what makes me say that, here are a few standout qualities that show up consistently across my roster.
Producing Sustainable Photoshoots
A certain amount of excess is necessary to avoid the possibility of wasting time and therefore money. But I put a lot of value on following sustainable practices as much as possible. I wanted to share some points I make to cut down on our carbon footprint and inquire about any suggestions you may have to improve our earth-friendly policy efforts.
Let’s Talk About Boundaries - Budgets & Estimates
I know it’s super frustrating when you just want someone to give you a price for XYZ. But if you can't give us a budget, we can't organize a shoot to fit your needs. I can design a shoot for $2,000 or for $20,000. But they will be different.
Trust me when I say the only way to get better at these discussions and get what you need is to be open and matter of fact.
July Studio Notes
What we loved in June: Museum shows, conferences, books, stories, and artists that are inspiring us right now.
How to Create a Social Media Campaign in 6 Easy Steps
I know the word “campaign” feels very consuming and demanding, but anyone can keep it simple and use this marketing tactic to promote their brand, product, or service.
June Studio Notes
One of the things I love about my work is that I make so many of the components that go into my images from scratch. I place high value on individuality and the way that manifests in my pictures is in my sketches, in my background design (that texture!), in upcycled jars, and handmade dishes, and of course in the touch of styling the composition.
The Three C’s of Brand Identity
Here are 3 key words that we keep in mind when we design your photoshoots. And you can use them too as you post on social media and update your website. Routine brand identity audits on audience touch points maintain your brand’s recognizable characteristics and relationships as you grow and evolve.
The Marketing Buzzword of Our Times - Authentic
Authentic doesn’t necessarily mean in real life context. My roots in photojournalism absolutely informed my approach to designing narratives from scratch in the studio but building a story is a very different approach to exhibit a brand’s personality.
May Studio Notes
All of my new clients cited Google for their referral source and it was one of those times that I über-appreciated my past self for going that extra mile when I optimize my images for search engines.
I consider SEO for images to be part of my job for myself as well as part of my standard service to my clients.
FAQ: What Is The Value of Professional Product Photography?
Capitalizing on Creativity - At Range Creative, we produce our photoshoots starting from scratch for every client. Our philosophy is that each brand is distinctive and those distinctions should come through in the visual voice. Designing original photoshoots that have a particular tone and style in line with your specific characteristics is a creative and collaborative process. It is fun, it is challenging, and it is infinitely rewarding.
Intro Calls - What Do We Talk About?
We want you to know what to expect because we want you to feel comfortable and relaxed throughout the photoshoot process with us. Here are some questions to be prepared to answer during our intro call.