How to Create a Social Media Campaign in 6 Easy Steps
This is really very basic at it’s core. I know the word “campaign” feels very consuming and demanding, but anyone can keep it simple and use this marketing tactic to promote their brand, product, or service. If you’re not handing your photography over to a social media or digital content manager, I hope this post can give you confidence by providing you with a straightforward process.
What is a “social media marketing campaign”?
Essentially it’s putting your brand strategy into action through a series of posts on social media. You want to boost engagement, increase brand awareness, drive traffic to your website, sell your product, and/or create trust and loyalty. If you’ve worked with me on your brand photography, we have talked about your objectives and you can use those conversations as a starting point.
How do you create a social media marketing campaign?
Again, we’re not going to complicate it too much. No overthinking. You will get lost in a rabbit hole.
Prepare your parameters: Set a deadline. Pinpoint a budget. Identify one marketing goal. Create a different campaign for each goal that you have. You can launch the campaigns simultaneously and they don’t all have to be the same length. Some might be as few as 1 month with 1 posts per week. Others might be 6 or 12 months with 2 posts per week.
Next, identify the very specific customer persona you are targeting [check out this post from Semrush on creating customer personas]. And which social media platform that they use the most.
Then, brainstorm concepts for visuals to illustrate your path towards your goal. Sketch a storyboard of those ideas as a first draft. I sometimes do this on post it notes so that I can easily move them around and play with the sequencing because it’s not always a linear narrative.
Once you’ve got that more or less organized, write the copy. You may find you want to make more adjustments to the sequence and that’s fine to go back and forth. When you do this for yourself, there’s no limit to your number of revisions [but keep your deadline in mind].
When everything is straightened out, design your visuals and make your photos.
Get your content scheduled and launch!
This can seem overwhelming when you have a lot to do.
I hear you when you say you don’t have time and/or patience to plan like this. “I don’t have the energy for a “campaign” right now. Can’t I just post a snapshot of my new nail polish line on my dining room table like UGC?” I mean you can, and occasionally that approach is fine because you definitely want to include social proof as part of your engagement and marketing efforts. But if your overall social media presence doesn’t have specific goals or high quality visual assets, you’re not getting the most out of the resources that you do spend on it.
That’s why Range Creative is here. To make images with you so that you can execute a plan with high quality images, rooted in originality and substance, designed to engage and inspire. Posting just to post and hit a target number of posts per week (or -cringe- per day) is not a winning strategy. The intention is to add value, not dilute it. 🖤
