Anti Branding, Content Marketing, and the Importance of a Strong Visual Voice
A brand identity is not just a logo. I can’t stress this enough. A hefty amount branding actually comes from visual voice and developing a coherent visual voice is often not given the attention that it should have.
What is Faceless Marketing & Why Does it Work?
In the grand scheme of marketing trends, we all know “authentic” is the key word of century. Millennials and (especially) Gen Z are more likely to buy a product from a brand that feels genuine in their marketing. There are lots of ways to go about this. But today, I’m writing about faceless marketing.
How to Create a Social Media Campaign in 6 Easy Steps
I know the word “campaign” feels very consuming and demanding, but anyone can keep it simple and use this marketing tactic to promote their brand, product, or service.