Keep it in Context: A Photo Styling Philosophy
There are plenty of times when the packaging should be included, but sometimes it just doesn’t work. Level up your visual content marketing with critical thinking.
Anti Branding, Content Marketing, and the Importance of a Strong Visual Voice
A brand identity is not just a logo. I can’t stress this enough. A hefty amount branding actually comes from visual voice and developing a coherent visual voice is often not given the attention that it should have.
What is Faceless Marketing & Why Does it Work?
In the grand scheme of marketing trends, we all know “authentic” is the key word of century. Millennials and (especially) Gen Z are more likely to buy a product from a brand that feels genuine in their marketing. There are lots of ways to go about this. But today, I’m writing about faceless marketing.
How to Create a Social Media Campaign in 6 Easy Steps
I know the word “campaign” feels very consuming and demanding, but anyone can keep it simple and use this marketing tactic to promote their brand, product, or service.
The Three C’s of Brand Identity
Here are 3 key words that we keep in mind when we design your photoshoots. And you can use them too as you post on social media and update your website. Routine brand identity audits on audience touch points maintain your brand’s recognizable characteristics and relationships as you grow and evolve.
The Marketing Buzzword of Our Times - Authentic
Authentic doesn’t necessarily mean in real life context. My roots in photojournalism absolutely informed my approach to designing narratives from scratch in the studio but building a story is a very different approach to exhibit a brand’s personality.
FAQ: What Is The Value of Professional Product Photography?
Capitalizing on Creativity - At Range Creative, we produce our photoshoots starting from scratch for every client. Our philosophy is that each brand is distinctive and those distinctions should come through in the visual voice. Designing original photoshoots that have a particular tone and style in line with your specific characteristics is a creative and collaborative process. It is fun, it is challenging, and it is infinitely rewarding.