The Three C’s of Brand Identity
This post is a quick reminder for you to give your website and social media an informal audit.
We always want to be making sure that the work we do for our clients is “on brand” for them. We sometimes hear talk of falling off the “brandwagon” with a stray post or visual choice that just doesn’t line up with the far reaching brand goals and vibes. It happens. And we want to safeguard your brand from those occasional instances. That’s why we have our new client welcome questionnaire that asks you all about your company and a creative brief for every project which gets to the more narrow specifics of each photoshoot.
Maybe you’re not ready to book a photo production agency to be your partner in your creative work. We still want you to successfully grow your business. And even if you already work with us regularly, your brand can evolve and it’s still helpful to take stock of what your brand presents to your audience.
Here’s your cue to review what you’ve been working on lately and make sure it’s in line with these key points:
THE 3 C’s of BRANDING
Clarity - Be 100% clear on what your brand stands for and what unique traits and qualities it has. When you have clarity on your brand’s characteristics, it makes it easier for you to embody and for your audience to recognize your values and identity.
Consistency - Show up with that clarity of purpose and personality at every possible audience touchpoint. Meaning, avoid waffling back and forth on values or tone. Develop trust through always exhibiting the same distinctions. A memorable explanation of this comes from an interview with Alison Roman. If I remember correctly, she was saying she was approached by Heinz to write some recipes with ketchup. She said no because she doesn’t like ketchup and everybody knew she didn’t like ketchup, so she couldn’t just show up one day and say, “I love ketchup.” That’s confusing and inauthentic to her audience. She maintained consistency by turning down that job. She recognized that she would lose her audience’s trust by working with a product she notoriously did not like at the time.
Constancy - Your brand has a dependable track record of this clarity and consistency. It is reliable in it’s presentation of persona and values. Your audience knows who you are no matter where or when they encounter your brand.
=Confidence
When these checkpoints align, you can be confident that your brand is showing up as its most authentic self (there’s that buzzword again). 💛
